ONLINE EARN MONEY

Microsoft’s Bing search engine went live on June 3, 2009. Since then, there has been time to analyze how to optimize for it as compared to Google and Yahoo and the old Microsoft Live Search it replaced. Here are my observations based on results I’ve seen over many domains.

1. Bing traffic will have more buyers. According to Chitika, Bing traffic is more likely to click ads than comparable traffic from Yahoo or Google. Perhaps this is due to Bing having a less tech savvy audience than Google does.

2. Bing traffic isn’t huge. While Bing made a good splash at its launch it seems to be stuck at about 10% of the traffic you will get from Google. So, being #1 in Bing is not like being #1 in Google by a long shot. However, should you land in the #1 spot you will get good buying traffic. LINK........

3. Bing loves an aged domain. It seems that Bing likes to see an established domain and will give it a preference in rankings while downgrading brand new domains, even if they’re well optimized internally and externally for target keywords. This is different from Google’s ‘Query Deserves Freshness’ algorithms that can give a temporary boost to new content.

4. Bing hates .info domains and subdomains. From what I’ve observed, the Bing algorithms give an automatic minus to .info domains, even established ones. They rarely even show brand new .infos in results even for long tail keywords. I’ve found the same to be true for sites created on subdomains like Blogger or WordPress.com or WPMU sites. .Info Domains that rank well on Google or Yahoo are no where to be seen on Bing. If you’ve seen some exceptions to this, let me know, but this is what I’ve observed. EDIT: This seems to have improved somewhat recently (Nov 2009) since I’m seeing more .info and subdomains ranking now than at first

5. Bing seems to place greater stock in incoming links having different class C IP addresses than Google does although they seem to be placing less emphasis on it than they were with Live Search.

6. Bing likes to see the keyword in the domain name and/or title tag. This is true of Google too but they seem to weight the domain name part much more strongly than Google does. So, if you have an established .com/.org/.net that has a keyword name you should see good rankings.

7. Bing indexes faster than Live Search did. Pinging and social bookmarking should get your new content indexed fast there as long as you’re an established site. New domains seem to take longer and new .infos even longer.

8. Bing visitors may review your site ahead of clicking through via the preview feature so make sure your upfront content is good sales copy and that you don’t answer potential questions in the first couple of sentences in order to encourage a click-thru to your site.

9. Bing results fluctuate a lot right now. If you’re in the #1 spot today, don’t necessarily expect to be in that spot tomorrow.

10. Bing is still a work in progress. Programmers are still tweaking the Bing algorithms on a frequent basis. I’ve heard reports of 301 redirects not working correctly with it or more complex sites not being spidered correctly. Hopefully they’ll fix these kind of problems soon.

My overall conclusion about Bing is that they’re off to a good start but still have a long way to go as a search engine. So far as traffic goes, they’re delivering quality buying traffic to aged domains but I wish that they weren’t so tough on young domains, .info domains, subdomains or domains without the keyword in the URL.