Earn Online Cash with Niche Selection
One of the important things that you need to learn when you want to earn online cash is how to identify a niche. This can apply to niche marketing blogs or selling on eBay or through an ecommerce site. While there are some very lucrative markets out there, like credit cards and weight loss, the competition is quite tough and it will take years to achieve good search results placement and thus income. My strategy has been to find lower volume keywords and long tails for high volume keywords where the competition isn’t a tough. When you’re getting started it is best to look at markets you know. For example, if you’re a baseball fan, you can draw upon your knowledge to identify the related niches. Once you’ve gained some experience selecting niches from your own knowledge base you can branch out. One strategy I use is to start in an general, top level, entry on Wikipedia, eBay or Amazon and drill down into sub-topics. Keyword Elite and Google external Adwords tool can also provide ideas. Remember that you’re looking for a small market, under 10,000 searches a month, with limited or weak direct competition. You are also looking for buying keywords, not generic keywords. You’ll find it best to get very specific for a particular brand and/or style and include buying trigger words like ‘cheap’, ‘discount’ or ‘price’. To continue the baseball scenario, “National League Batting Records” would not be a buying keyword while “New York Yankees Gear” would be. Remember that you can also catch other, related, long tail keywords from your primary one, for example, “New York Yankees Baby Gear” or “New York Yankees Jerseys”. If you work around a basic keyword you can mix and match buying triggers and related items to create many well optimized titles and even whole articles. You will need to examine the search competition. In most cases this will be quite low and it will be easy to capture the top position with only a minor amount of effort using Bookmarking Demon and a few other links from blog comments, article submissions and other sources. Occasionally you’ll find that an authority site has a tight grip on the top spot in Google. Use a tool like SEO Elite to determine how strong their grip is on the keyword. If they don’t have links for your specific keyword, then it may be that they’re holding the position on authority alone. In this case, you may be able to capture the #1 position with some quality link building. If they do have links to your specific keyword, it may be best to try a different keyword combination, especially if the authority site is a sales/marketing site, or settle for second place in results, especially if the top spot is held by Wikipedia or other informational site. Another consideration is if there is a decent market to promote. If you’re planning on marketing eBay items in your niche there should be enough items being sold to justify your efforts. If you’re planning an Adsense niche, you should see a good variety of ads popping up on Google’s search pages for your terms. If there is no ‘inventory’ then you’ll need to look for another keyword or create your own inventory with an eBook if the niche looks promising enough to you. Remember that the key thing to look for is a low competition keyword where you can easily take the number one position in Google with a minor amount of effort that has enough monthly searches and ‘inventory’ to sustain a marketing effort. When you have this process down and repeatable, you’ll be well on your way toearning online cash.LINK......
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